Hey, if you’ve made it to this part of my website, bully for you!  Here is some of my work from my days as a copywriter on Madison Ave. I was lucky enough to win the Effie for my Bertolli Frozen Dinner campaign and the following print work for Microsoft’s Rise of Nations was featured in The Creativity 34 Annual. Not too shabby…

“RISE OF NATIONS” (MICROSOFT)

Rise of Nations "Mayans"

Rise of Nations "Nubians"

Rise of Nations "Romans"

Bertolli Frozen Dinner TV ad

The following was written about my seminal Bertolli Frozen Dinner TV ad:

“…Up against well-established frozen food brands with great credentials, Bertolli set a goal in launching into this category of carving out a space that would raise the bar on quality and taste. The advertising was designed to move Bertolli, known primarily as a brand of olive oil, from the bottle to the freezer. Just a few months after their national launch, Bertolli frozen dinners surpassed their sales goals to become the No. 1 brand in the segment. The TV commercial scored in the top 15% of all U.S. launch ads tested, according to Millward Brown.”

– Effie.org

NIKE

Nike "Us vs. U.S."

Nike "Us vs. U.S."

BUDGET CAR RENTAL